The entry product · $47

The Zero Playbook.

The exact 5-criteria product checklist I used to launch SECA Carnivore Chips to $150K in year one — with zero retail experience, from a 200-acre ranch, with Amazon doing the heavy lifting.

Why $47

It's the price of a pizza. It's also the price of a different life.

I charge $47 because I want the playbook in the hands of people who will actually use it — not people who'll collect it with 400 other PDFs.

If you can't risk $47 on a system I used to build a seven-figure business, you're not ready for the $4,500 program either. Start here. Prove it to yourself. Then climb.

What's inside

Five criteria. One checklist.

Who this is for

First-gen builders. Nobody coming to save you.

You're working a $50K–$70K job. You've read the books. You know you're capable of more. You don't need another motivational podcast — you need the actual checklist, written by someone who started with $500 and made the checklist work.

If that's you, the Playbook is designed as your first move. It's priced so you can say yes without checking with anyone.

$47
One-time · Instant download

The Zero Playbook

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The 30-day "Use It" Guarantee.

Read the playbook. Run the 5-criteria filter on one product idea. If it doesn't change how you look at opportunities, email me and I'll refund you. I'll also tell you what to read instead. That's the whole guarantee. No form to fill out.