The flagship · 6-week live cohort · $4,500

Built From Zero.

Six weeks. Live. With me. From idea to first sale — using the exact system I've run in ten industries with no degree, no investors, and no rich uncle. The waitlist is open. December 2026 cohort. Founding Circle members save $1,000.

Who this is for

The person I was at 24. And the person I still talk to at 2AM.

Working a $50K–$70K job. Probably first-gen. Knows there's a whole other life possible and keeps hitting the same wall. No trust fund, no network, no rich uncle. Has tried the Kiyosaki seminar. Knows it was garbage. Doesn't want another hype man.

If that's you, Built From Zero is the room I wish I could have walked into at 24. Six weeks. Live. No recordings-only course. We build something real together.

The six weeks

Week by week. Built the way I actually work.

Week 1 · Mind

The Mentalízalo Method. Belief architecture — not vision boards. Acting as if. The daily operating system my father installed in me at 5 years old. Why "feeling ready" is a trap.

Week 2 · Market

The 5-Criteria Opportunity Filter. Using AI to research a market in 90 minutes. Spotting a trend 6 months early. The "walk-away math." How I found SECA when everyone else was selling courses.

Week 3 · Offer

The offer sheet. How I wrote the Mars on the Lake pitch that got 5 paying tenants before a single food truck arrived. Pricing from zero leverage. Stacking proof when you don't have any.

Week 4 · Money

Selling without a track record. The exact scripts I used when I had $500 and needed a yes. How I convinced a sheriff, a mayor, and a police chief to be in my first film — at 19.

Week 5 · Launch

The 48-hour launch. Two Instagram posts, one DM script, one story sequence. How I get the first 10 buyers without ads. The "founding offer" formula — why your first buyers should feel lucky, not obligated.

Week 6 · Keep Building

The second sale is harder than the first. The reset. How to avoid the thing that killed Carmelitas. Building a brand that survives the first dip. The long-term operating system I've used for 20 years.

What's included

Not a course. A cohort.

Waitlist open · December 2026 cohort

Get on the list. Get first access and $500 off.

Waitlist members get 48-hour early access before public enrollment and an extra $500 off the founding price. Zero Circle members stack another $500 on top.

No spam. No drip. I'll email you when enrollment opens.

Questions

What you're actually wondering.

Why $4,500?

Because it's the price at which you take it seriously. Everything below $1,000 gets treated like a Netflix subscription. The people who pay $4,500 show up, do the work, and ship. That's who I want in the room.

Is there a payment plan?

Yes. 3 payments of $1,600 or 6 of $850. Payment plan price is slightly higher than pay-in-full. I'll send both options when enrollment opens.

What if I don't have an idea yet?

Week 2 is literally about finding one. I'd rather you come in with no idea than with a bad one you've already fallen in love with.

What if I already have a business?

Built From Zero is for the first sale. If you're already past $10K/month, this isn't the right program — wait for the mastermind.

What's the refund policy?

Full refund through the end of Week 2 if you show up to both live sessions and decide it's not for you. After Week 2, no refunds — because by then you've gotten the full Mentalízalo Method and the opportunity filter.