The exact 5-criteria product checklist I used to take SECA Carnivore Chips to $150K in its first year — with zero retail experience, from a 200-acre ranch, with Amazon doing the heavy lifting.
I charge $97 because I want the playbook in the hands of people who'll actually use it — not people who'll collect it alongside 400 other PDFs.
If you can't risk $97 on a system I used to build a seven-figure business, you're not ready for the room where we build together either. Start here. Prove it to yourself. Then move up.
You have a $50K–$70K job and a family. You've already read the books. You know you're capable of more. You don't need another motivational podcast — you need the real checklist, written by someone who actually built the business, not by a guru.
If that's you, the Playbook is designed as your first move. It's priced so you can say yes without asking anyone.
Read the playbook. Run a product idea through the 5-criteria filter. If it doesn't change the way you see opportunities, email me and I'll refund you. I'll also tell you what to read instead. That's the whole guarantee. No forms to fill out.