A memoir by Frank Flores
The Half You Have.
You were given more than you think.
The Build-From-Zero Playbook for Starting With No Money, No Degree, and No Connections.
You were given more than you think.
The Build-From-Zero Playbook for Starting With No Money, No Degree, and No Connections.
When I was born, my dad bent down, picked up a name the family had stopped saying out loud, and pinned it on me. To rescue it. To make it mean something good again. I didn't ask for that job — nobody does. But ever since, I can't stand wasted value: a vacant lot, a person everyone already wrote off, a name the world decided wasn't worth saying. I have to lift it up off the floor and find out what it's really worth.
This book is a man, forty years deep in the work, finally sitting down to write about what he did with what he was given. I started from zero at seven, working for tips at a pizza counter. Ten industries came out of that — film at nineteen, radio, fourteen years building up a mall, a real-estate deal I started with five hundred dollars in the bank and turned into around $480,000 in eight months.
I wrote it for our people. For the one who believes he got less than everyone else — less money, less help, less of a head start, a name nobody important has ever heard. I know that feeling in my bones. But the plain truth is the opposite: you were handed more than you think. And this book is about how to lift it up off the floor.
Every lesson comes with receipts — a real deal, a real number, a real fall. No smoke. Here's what you take away:
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Kindle and paperback. Read it today on your phone, or hold it in print and mark it all up.
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Start the sprint →The room where we keep building together. For the ones who already started and don't want to do it alone.
See the room →Frank Flores is a first-generation Mexican-American entrepreneur from Eagle Pass, Texas — a border town where the United States and Mexico spill into each other. No degree, no investors, no rich uncle.
He's built across ten industries: film at nineteen, radio, fourteen years taking a mall from 60% to 99% occupancy, and a $480,000 real-estate deal he started with $500 in the bank and sold in eight months. Today he runs SECA — a steady six-figure carne seca brand that began as a side hustle from his kitchen — and FamiliaLista, a bilingual life manual he built after losing his brother and his father, so no family is left in the dark when someone they love is gone.
"Too American for Mexico. Too Mexican for America. Built from zero — on purpose."
Contact: frank@resetwithfrank.com
Press kit and photos available on request.
