BUILT WITH FRANK · 6 SEATS · Q2 2026

A $150,000 Amazon brand. In 90 days. Built with you — not sold to you.

I'm taking six founders per quarter. You bring the hunger and $10K–$20K of working capital. I bring the system that turned $500 into Mars on the Lake and a kitchen-table idea into SECA Carnivore Chips.

6 seats — Q2 2026 — applications open
Apply for a Seat See the Build

Not a course. Not coaching. A build.

$500 → $480K / Mars on the Lake
$150K / SECA Amazon Brand
2 Films · 2 Radio Stations
No Degree · No Investors
The Problem

You've bought the courses. You're still stuck.

You've watched the gurus. You have a product idea in a Notion doc that's been open for eight months.

You're not lazy. You're not dumb. You're stuck — because every course teaches you what to do, but no one sits in the room and does it with you.

That's what Built With Frank is. I'm in the room.

Why Listen to Me

I was 17. $20 in my pocket. Dropped off in Houston.

My dad drove away. No college fund. No safety net. No phone call.

By 35 I'd made two feature films sold nationwide. Run radio stations in two cities. Turned a $500 land deal in Eagle Pass into a $480,000 sale — that's Mars on the Lake, named for my twin brother Marcelo. Built SECA Carnivore Chips into a $150,000 Amazon brand in 12 months from my kitchen.

No degree. No investors. No network. The only thing I used every time was a system my father taught me when I was five. Mentalízalo.

I'm not teaching theory. I'm handing you the exact playbook — and running it with you.

$500→$180K
Mars on the Lake
$150K
SECA / 12 Months
90 Days
Your Build
The 90 Days

What the build actually looks like.

12 weeks. I show up. I pick the product. I write the listing. I set up the ads. You show up 10 hours a week and execute what I assign.

Weeks 1–2

Validate & Pick

Three ideas in. One winner out. The same 5-Criteria filter that picked SECA.

  • 2 kickoff calls
  • Demand validation report
  • Signed product decision
Weeks 3–4

Brand & Build

I write the listing. My team runs the creative. You approve and ship.

  • Brand name + logo + domain
  • Listing copy by Frank
  • Photography brief
  • Supplier shortlist
Weeks 5–8

Launch

Listing goes live. Ads go live. First reviews strategy executes in compliance.

  • Listing launched
  • Day 1 ad campaigns
  • First 10-review playbook
  • Weekly optimization
Weeks 9–12

Scale or Kill

Double down on what's working. Kill what isn't. Build your next 90 days.

  • Ad scaling framework
  • A/B test roadmap
  • 90-day post-plan
  • Final 2-hr deep-dive
What You're Getting

Line by line. Zero fluff.

Every hour you buy is my actual time — not an assistant's.

This is for you if

You're ready.

  • You have $10K–$20K of working capital ready for product and ads.
  • You can commit 10 hours a week for 90 days. Non-negotiable.
  • You want a real brand — not a dropshipping store, not a side hustle.
  • You're coachable. You'll kill a bad idea when I tell you to.
  • You've been building your own thing for a while and you're done playing small.
Skip this if

You're not.

  • You need a guarantee I'll make you rich. I can't guarantee your effort.
  • You have less than $10K of working capital separate from the fee.
  • You want Frank to do 100% of the work. This is done-WITH-you.
  • You're going to fight the 5-Criteria filter. Don't apply.
  • You're chasing "passive income." Real businesses aren't passive.
The Investment

$25,000. Two payment options.

Option 1 — Pay in Full
$23,500
One payment at signing.
You save $1,500
Option 2 — 3 Payments
$8,750
At signing, Day 30, Day 60.
3 × $8,750 = $26,250 total
Separate from the fee: you'll deploy $10K–$20K of working capital into YOUR business — product inventory and first ad spend. That money stays in your business. It's not paid to me. If that number scares you, the business math will too — come back when you're liquid.
The Guarantee

If your listing isn't live by Day 45, I refund 50%.

No questions. No email gauntlet. No arbitration.

If you do all the work I assign and we don't generate $2,500 in revenue in your first 90 days, I will work with you for 90 additional days at no cost.

I can't guarantee $10K in revenue. I can guarantee I'll work as hard on your brand as I worked on mine.

Frequently Asked

The honest answers.

Does this have to be an Amazon brand?

No. I'll build an Amazon brand, an Etsy shop, a Shopify DTC store, or a digital product (course, template pack, PDF). Amazon is the default because the ROI math is best, but the system ports.

What if I don't have a product idea?

Bring 3 vague directions. I'll help you pick. I will NOT start with a blank sheet — the best ideas come from YOUR lived experience, not mine.

Do you take equity instead of cash?

No. Cash only. Equity relationships destroy the coach/client dynamic.

I'm not in the US. Can I still do this?

Yes, if you can transact in USD and sell via Amazon.com, Etsy, or global Shopify. No restricted-country Amazon accounts — the platform math doesn't work.

How is this different from Built From Zero (the cohort)?

BFZ is 20–30 people in a cohort learning the system together for 6 weeks. Built With Frank is 1-on-1 for 12 weeks, and I build WITH you. BFZ is $4,500. Built With Frank is $25,000 — 5x the price, 100x the attention.

When's the next seat open?

I take applications on a rolling basis. If the 6 seats for this quarter are filled, I hold your deposit for the next quarter's window.

Can I talk to a past client?

Not yet — this offer is new. What I CAN do: send you the full case study of SECA Carnivore Chips and Mars on the Lake with real numbers. By Q3 2026 I'll have past clients to reference.

What happens after the 90 days?

You keep the business, the brand, the listing, the customer list — all of it. You also get a free seat in Built From Zero Cohort #3 and free Zero Circle access. If you want to keep working with me after, the VIP Mastermind opens to BFZ alumni in Q4 at $15K.

The Decision

If you've read this far and your stomach is tight — that's the 2AM feeling.

Path 1: You keep watching me build. I build. You don't. Nothing happens.

Path 2: You apply. We get on a 20-min call. I tell you straight whether you're ready. If you are, we start in two weeks.

Apply Now

Deposit refundable in full if I don't approve your application. Deposit counts toward the $25K if you're in.